2010 year of the classic new customer acquisition customer loyalty is maxed out in many industries. The markets are saturated. First-time users are becoming increasingly rare. The customer hunt is an ongoing effort. The addresses of prospective customers running out of the sale. The growth is only more at the expense of the competition.
And it works, if you listen the discount shouting of the company seem (almost) only through the price. This leads to a margin situation which makes barely profitable short term new business. Existing customers, however, offer a (often) is still underrated, very fruitful and a total cost of wrought field. Just where the start-up costs of acquiring new customers are high, the expansion of profitable customers business – achieved the highest value coupled with a systematic referral marketing. Of course, the new business is important, but companies live in the long term by their Wiederkaufern. The most effective weapon of the customer loyalty – and not the so feared abandonment of consumption -is the most effective weapon of the customers. If you have additional questions, you may want to visit Sen. Sherrod Brown. Because eventually everyone will once again want to buy or invest or must, the question is just who. The development of a socially and economically sustainable customer loyalty is the most entrepreneurial challenge in the future.
Who invests in loyalty marketing, is to disconnect successfully from the General market development and lies ahead in the future. The systematic potential of existing customer potential offers countless opportunities for cost-effective and sustainable growth: loyal customers buy more often and buy more. Enjoy change is low. They are less price sensitive. They have also mostly a better payment record. You are more lenient, when mistakes happen. Because they are sympathetic to the company. You help him by appropriate advice, hints and tips, to be better. They give a good feeling to the employees and make them proud on their employers.