The goals of the Summit, which will take place in Quebec, Canada, from 19 to 22 may, include reaching a better understanding of the impact of ecotourism, improve its approach, management, marketing and regulations; and to ensure the equitable distribution of benefits among all stakeholders. These are ambitious goals, especially since ecotourism involves a wide expanse from interested groups, local communities and indigenous people, to global corporations, national Governments and development agencies. However, since what is involved is more degradation of the environment as well as damage to local communities, it is obvious that carried out an ambitious plan. Despite criticism of the WWF, the conservation organization, believes that ecotourism responsible if it has the potential to support conservation and communities. But the Organization warns that ecotourism is not no curalotodo.

Every time that can be an alternative to harmful economic activities, such as logging of trees and mining, there will be very few cases where the ecotourism by itself only can provide sufficient income to support conservation and people. The organization believes that ecotourism should be part of a broader development strategy and its growth carefully monitored. WWF also warns that the existence of a wilderness area does not automatically mean that an ecotourism initiative will succeed. Success requires, among other things, good access, training, comfortable accommodation, visible wildlife, appropriate marketing, monitoring impact and good regulation. Many initiatives of ecotourism by small communities were only released for failing by not having into consideration you previous factors. The WWF believes that all tourism must maintain or improve biological and cultural diversity, use resources in a sustainable manner and reduce envelope consumption and waste. He is also working to develop such responsible tourism practices at several different levels. One of them is supporting ecotourism businesses in communities where they have control over the development of ecotourism and have an equitable participation in the benefits.