Internet Products

You can finally change factors in the marketing mix, as the price, the way in which distributes the product or the way it communicates. Many of the ideas may be absurdas.3. Then you need to start to analyze if some of the ideas may have value to the consumer and how can become a reality. The potential of this process is very significant. As a result of the lateral marketing have arisen products not never imagined before, such as bars of cereals, the chocolate egg with surprise (combination of toy with treat) or shops 7 – Eleven of Japan that sell products 24 hours. Finally taken into consideration what brings aprendemos.com. a good example of the application of the marketing side is the development of new products, as bars them honey, nuts, milk and cereals, a fast alternative to the traditional cereals with milk, or new business concepts, such as Internet cafes, or the location of supermarkets in petrol stations. The lateral marketing also involves using old products in a new way, for example, promote as a system Bayer Aspirin to prevent heart attacks, or use apples in the tables of the receipts of the hotels as a way to welcome guests.

The marketing side is not intended to replace the current structures of segmentation, targeting and positioning, but it intends to expand the vision of marketing beyond the logical and sequential process which is based, through the incorporation of creative thinking. As explained in the book authors, the lateral marketing complements traditional marketing through an alternative route to generate new ideas. While the vertical marketing helps us increase the subgroups to which target a product, side marketing allows to develop new products that will enable us to reach a much larger audience.

Corporation Private

A renewed directory, with members coming from various fields of regional endeavour incorporating, assumed October 16 conduction of the private corporation for the development of Aysen (Codesa), after completing the week before the ordinary General Assembly of partners. One of the main actions of the short term of the new administration, in addition to continue working in cultural initiatives, local economic development, citizen participation and the Patagonian environment protection, will be updating the statutes, whereas the new challenges of the Aysen Region and the emergence of new technologies, the latter to make more fluid and participative management and operation internal. Since be constituted the private corporation for the development of Aysen by the end of the 1980s, it has been always present in large challenges and processes that have been carried out in the region and also in the Chilean Patagonia. And from the imprint of their different directories you have contribution to the collective and comprehensive of the most diverse topics discussion expressed the new President, Patricio Segura Ortiz. In this regard he thanked all those who have been involved at some point with the work of Codesa, since the founders until those who throughout these 20 years have fulfilled various functions in management positions or in the execution of projects. In addition the directive new Luis Moraga as Vice-President, Fabien Bourlon as Treasurer, Claudia Torres as Secretary, and Alejandro de el Pino, Miriam Chible and Charles Samson directors holders make up. Assumed as Deputy Directors Florence Labarca, Veronica Venegas, Alexandra Yannakos, Flor Quiroz and Lorena Santibanez. Integrate the team professionals, technicians and citizens who serve in areas as diverse as forestry research, tourism, bioclimatic architecture, culture, action and social communication, and local economic development. The Codesa private corporation for the development of Aysen project has led and participated in various projects in the region, including flavors of Aysen, the school of guides of Patagonia, the public-private consortium of the center of scientific tourism, Hans Steffen Cinerary Memorial and by Chile and Aysen seminars we learn from energy. Today, among other initiatives, works together with other organizations as Codeff in the proposal for a development model for an Aysen as a reserve of life, with the support of the Avina Foundation, international institution which promotes local leadership for sustainable development in Latin America.