In this philosophy are considered a comprehensive set of policies, procedures and programs that are implemented in the entire business operating process. usually with the aim of improving its competitive, evaluative situation, and its added value, resulting in direct correlation to It exists between the practices of Social responsibility, profitability and long-term sustainability. Therefore the Corporate Social responsibility (CSR) should be understood as the way of doing business that go beyond fulfillments of the legal regulations in force. In other form, what is legal should be met by the own rule of law, and CSR means doing business in a sustainable manner. I am referring to the ability of management and ethical values inherent in the administrative process, the essential elements of CSR: 1) transparency, 2) 3) accountability and access to information.
Of these elements, companies get greater benefits to become more attractive to clients and suppliers; for this reason, it makes them competitive and they can obtain higher profits, to provide to the customer what you need. Corporate Social responsibility prevents social risks that can be translated into demands, sanctions, excessive regulation Government, loss of image and market and can lead to the disappearance of the business, since companies are truly responsible ethical, social and environmental implications of their activities, products and services. Companies must begin to manage CSR., otherwise there will not only be a rule of law that punish it, but that the same consumers are responsible do so, because if the company sees in people a price, people will see the company its price; and it will suffice until a company with the same product, quality and price, change of supplier and because nothing promises them, nothing motivates them to continue contributing to the growth of a company which takes but does not contribute. The aim of Corporate Social responsibility? Strengthens corporate management through the implementation of practices and procedures of the company, its executives and other members in each of their relationships with all stakeholders (stakeholders) to: Conserve the economic success and gain a competitive advantage creating a good reputation and earning himself the confidence of the people working for the company or living near her.