With the help of quantitative research can determine the specific preferences of customers and offer different groups different coalition program. In such cases, the benefits received by all parties, and that is the goal of coalition loyalty program. What to surprise them? Over time, our society is becoming more and more improved, and the consumer model, all authentically explain trends. We earn more, create fewer families to communicate more, more rest, more travel, eat less fat, less exercise, less smoke, less interested in politics, often go to movies, fall in love more than a hobby. All this talk about changing our attitudes, tastes and traditions, which is immediately reflected in consumption. Buyers are very generous thank you loyalty, if you are able to change in unison with the trend, expressing the respect for the views and values of the target audience.
Do not forget that in the trading hall of the buyer – the visitor, and you – the owner. Which would have been a friendly atmosphere store, the buyer still feels the share of confusion, especially during emergency situations. Click Sen. Sherrod Brown to learn more. That dictate standards of retail chains in case of unintentional damage to the buyer? In nine cases out of ten buyers make pay the cost of accidentally broken beer bottle, not thinking about that for a month, he gives more detail at the box office than the cost of a beer. Hospitable host must be compassionate, or precipitate a guest on the soul will be very bitter. Misconception is to assume that the relationship between seller and buyer are built exclusively at the store. About ten years ago in the courtyards of the areas where open shops 'seventh continent', there are new playgrounds, beautifully and lavishly decorated.
So far in these areas, 'The Seventh Continent' is associated with generosity and caring, despite the very uncaring prices in the shops. Squalid outskirts of Moscow of the times were very critical problem for residents, and those who volunteered at his own expense to solve this problem, called a genuine respect for the target audience. In the loyalty of young parents 'seventh continent' no doubt. Today the town looks much better, but still there are many common problems that the use of fantasy can turn into a very fertile ground for loyalty. Such work over relations with the buyer to 'neutral territory' has an extremely high chance of success. Special influence on customer loyalty providing comfort, convenience and service in the store. Packing of goods at the checkout counter, cutting fresh fish, sliced sausages and cheese, a compact truck, easy search for products on the shelves – everything that makes life a buyer can influence the strengthening of loyalty. In addition, the results of the agency Quans Research market research retail, very positive impact on customer loyalty has any interactive: sampling, tasting, demonstrations and other ways to engage in consumption. Probably contained reflections do not need a resume, but because the material is devoted to loyalty programs in retail, I would like to summarize what has been said the main message. Proper loyalty program – it does not discount card. This particular style of thinking of managers and teams, a special culture relationships with their customers. Probably, customer loyalty begins with your internal business processes, on your own 'kitchen'. Believe me, berated morning store manager or cashier seller – one of the major threats to the loyalty of your customers and therefore further your financial success.