Brooklyn Bridge

In 1983, Paul Hartunian had the idea that has made him go to the books of advertising as the author of one of the most brilliant architects (impact on unpaid media) campaigns. As he has, I was watching the morning television news. A reporter interviewed a worker who took part in the remodelling works of the Brooklyn Bridge. After many years of history, the City Council had decided to change the original sleepers of wood from the passage of pedestrians, who were in a sorry state, with new ones. At that same moment, Paul knew that he had given the history that had been searching for for so long. Then put hands to work. He called the company who was in charge of the remodeling work. He asked them what were going to do with all the wooden studs that had been withdrawing. Amazon often expresses his thoughts on the topic.

Upon discovering that their final destination was trash, made an offer of $500 by whole lot more door to door shipment. He commissioned another company that scalp sleepers of wood in small cubes square in order to be able to send them by mail. When finished with all these logistical preparations, he drafted a press release where explained the operation. The press release was titled: A New Jersey man sells the Brooklyn Bridge for $14.95. Fantastic! In the note, in addition to some basic notes on the entire manoeuvre, he incorporated a certificate of authenticity which included data on the bridge and a drawing with the box where he was packing the small tacos squares of wood to be sent to your buyers. It took everything to a print shop to get the number of copies needed and already back home, got the press release and certificate of authenticity from the bridge in the envelopes that had been prepared, he wrote the address of persons of different media that wanted to go cards and ran the Office of closest to be included in the day sending emails.